Blue Jeans Go Green
"Blue Jeans Go Green" is a program to help raise awareness of textile recycling. Thirteen celebrities donated and signed a pair of their personal jeans. It is a unique online auction in which denim, not money is a currency. You can bid on autographed jeans from Adriana Lima, Heidi Klum, Hayden Panettiere, Britney Spears, Kourtney Kardashian, Kellan Lutz etc.
This program has diverted 600 tons of denim since 2006 and is hoping to collect it's millionth piece by November 3rd.
Donated denim will be converted into Ultra Touch Denim Insulation and partially donated to community in need.
To find out more or to bid go to www.bluejeansgogreen.org