Birth, passion and glory: architectural inspired patterned grandeur at Hervé Léger by Max Azria



Fashion One invites you to take a look at the Hervé Léger by Max Azria fall collection for 2015 at Mercedes Benz Fashion Week in New York. Enjoy a close up look at the runway show and our exclusive interviews with creative director Luboz Azria and CEO Max Azria himself.

The new designs were inspired by Luboz Azria’s trip to Barcelona where she visited the Basílica de la Sagrada Família, the still unfinished Roman Catholic church designed by Antoni Gaudi which has been under construction since 1882. The building is famous in particular for its spectacular three grand façades which were the basis for the collection. Firstly the Nativity, meaning birth and sees the tree of life, nature and birds represented in the garments and embellished with 3D beading, secondly the Passion, which is all about stud work and a cool gothic rock and roll look and finally the Glory bursting with art nouveau references.

Max Azria spoke about a big change for the label, for the first time the collection featured short dresses in a variety of fabrics with wrapped and woven paneled sections. The pieces included jacquard dresses on tightly wrapped forms and patterns taken directly from digitized photographs of the church. There were also sophisticated bomber jackets and boleros as well as heaps of intricate sequin detailing giving some exotic ecclesiastical grandeur.
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