Gucci Cosmetics & Rita Ora for Adidas
Italian luxury brand Gucci is set to launch its first cosmetics line in September, marking the first time the fashion behemoth has stepped into the competitive world of cosmetics. The initial launch will be comprised of a 200-piece range, offering a complete makeup solution including face, eye, lip and nail colors as well as brushes and skin preparation and care products. Furthermore, the label has enlisted model Charlotte Casiraghi, granddaughter of Grace Kelly, to act as the public face of the launch campaign.
23-year-old British singer-songwriter and actress Rita Ora has partnered with sportswear and fashion giant Adidas to create a range of capsule collections for the brand, an appointment which marks her as the first female artist collaborator ever chosen by Adidas. The initial launch will feature five different capsule collections released globally from August 21, and items include footwear, apparel, outerwear and accessories. The dynamic collaboration will be ongoing, with the line continuing for three seasons until fall 2015.
In anticipation of the FIFA World Cup to be held in Brazil, leading Italian online fashion boutique Yoox has collaborated with 10 international designers to create an exclusive unisex sweatshirt inspired by their native country. The fashion/sports endeavor features the designers of Opening Ceremony Carol Lim and Humberto Leon from America, Massimo Giorgetti of Italy, Ágatha Ruiz de la Prada from Spain, Brazil’s Barbara Casasola, Doru Oluwu of Nigeria, Korea’s Juun.J, Ksubi from Australia, China’s Masha Ma, Damir Doma of Germany and Ami will represent France.